Tamashee is one of
the region's high-end footwear brand based in Dubai. It has been envisioned and
designed by Mohammed and Muneera, the two lovely, ebullient
souls whose smiles are infectious. They can spread warmth by their presence and
their eloquence. So what happens when they design something seeking inspiration
from their past, raking up the forgotten, experiencing the traditional,
inhabiting the cultural, researching at all levels and then producing a
dream-like brand unique to the region that supplements and complements at the
same time to the sensibilities of not only the region but also internationally
as well.
Muneera and Mohammed - Founders of Tamashee
The Founders
Tamashee active co-founders are Muneera Al Tamimi originally from Saudi Arabia and Mohammed Kazim who is an Emirati. Muneera and Mohammed are very passionate about
the rich culture of the Arabian Peninsula. They created the brand Tamashee in
order to highlight the beauty of the region by shedding light through every
collection on a specific element.
Tamashee
The word is a combination of two Arabic words - Mashee
(to walk) and Yatamasha (compatible). This
directly portrays Tamashee’s work in footwear whilst proving an aspect of
compatibility in each of its values: the past with the present and the regional
with the world.
Preserving Identity
Tamashee products have been inspired by the research
of cultural designs and patterns. Tamashee carefully studies the history, form,
and function of each cultural design and revives certain key elements of the
past through its products.
Representing Culture
Tamashee seeks to redefine the traditional
elements into contemporary designs and to make them appealing to both traditional-regional and modern-international tastes. They have evolved the construction
of traditional footwear by pioneering modern-day methods and applying them to
traditional techniques.
Coloring Lives
Creating an impact in society
is the most important of Tamashee’s causes.
Tamashee achieves this by:
- -Spreading information about unique elements of the Arabian Gulf’s rich history (and the broader peninsula)
- -Providing a platform and a network for emerging artists from the Arabian Gulf to display and spread awareness of their talent.
Tamashee gives a lot of thought to every model
it produces. The research that goes into every collection revolves around the
materials used, crafts of the region, and the interesting story it conveys.
Through its work, Tamashee thrives to create a soulful narrative from
within the region that contributes to advancing the Arabian Gulf identity. Some
examples of this can be seen in our products through the re-introduction of the
turquoise color, the preservation and development of the rings used in the
region’s footwear, and the use of the Hijri (Islamic calendar) calendar.
In
the current collection, Tamashee has adopted and adapted Musnad script, an ancient South Arabian script, and deconstructed
it into unique symbols and patterns and imprinted it on their products be it
footwear or bag/wallet giving it a distinctive existence.
Tamashee’s Production
A large part of Tamashee’s intricate and unique
construction relies on handmade production which contributes to the uniqueness of
each pair. Tamashee products are handmade in Spain, UAE, and India by
experienced craftsmen using high-quality natural/naturally dyed leathers and materials
in facilities with expertise that cater to global luxury brands.
Tamashee Experience
As part of completing the
cultural experience, Tamashee offers guided tours to cultural locations in the Arabian
Peninsula with emphasis on elements Tamashee has researched and documented. Tamashee’s
founders are licensed tour guides in the Emirate of Dubai and are well
connected to licensed tour guides all around the Arabian Peninsula.
Tamashee Experience trips
include:
Taif Rose Festival, KSA
Asir Highlight, KSA
Northern Emirates, UAE
Al Jawf, KSA
Shuhooh, Rous Aljibal, UAE/Oman
And many more.
Image courtesy: Tamashee website
Disclaimer: This is not a sponsored post. This was included primarily for the interest and pride that the Founders take in the traditional arts of the region, conducting research and infusing it into their products with a unique contemporary feel and spreading the rich cultural heritage across. Promoting such art and artists is primarily the emphasis of Hues n Shades.
